Comments on: Southwest Art’s email marketing push

By: does extenze work

does extenze work — Fri, 30 Jul 2010 20:43:11 +0000

This is a good subject to talk about. Thank you for creating this page. I’m sure there are a lot looking for this kind of conversation.

By: Julie Chapman

Julie Chapman — Mon, 04 Jan 2010 00:12:10 +0000

Susan, although I agree with the ‘greenness’ of print on web, there is nothing that replaces the beauty AND convenience of a magazine…for now. E-reading technology just ain’t there yet, and since I now spend all day in front of a computer (sigh…see next post) I do NOT want to be in front of one to savor beautiful paintings and stimulating, inspiring artists. I suspect Apple’s long-rumored “iPad” may be a game-changer in this space (spoken like a true Apple fangirl).

I rip out pages of SWA to stare at gorgeous, inspiring work - these pages lie around my studio, stimulate me, and cannot be replaced by something electronic. My home printer is no match for commercial printing presses.

By: Susan Fox

Susan Fox — Tue, 22 Dec 2009 03:51:23 +0000

I end up tearing out what I want, filing it by artist and then recycling the rest.

What I’m really looking forward to is being able to go on a site like Southwest Art, search their archive and find all the articles on wildlife artists within a few seconds. It’ll get there eventually and will save a lot of trees.

I know monitor quality is an issue for some people, but I think that the color and luminosity of art on a computer will ultimately be far superior to print, not to mention color accuracy.

Personally, for the sake of the planet, digital magazines can’t come too soon for me.

By: Doug Fletcher

Doug Fletcher — Tue, 22 Dec 2009 01:38:33 +0000

Lori-
Maybe your local BN or Borders need you to request those mags. The stores
here in my area carry them. Your best bet is to subsribe to them or have
someone get them for you as a holiday gift! Subscribing helps to make sure
that these mags don’t go digital only. I also keep all of my old mags I like to revisit them from time to time.

By: Lori Lemanski

Lori Lemanski — Sat, 19 Dec 2009 20:24:09 +0000

I also get these emails, probably because of my subscription, which has lasped and I need to renew. I just went out last week to buy the December Southwest Art, and neither Borders or Barnes and Noble carried it! It is getting harder and harder to find it in print in a store.
I hope they don’t go only digital…I SO much prefer looking at a magazine in person, and I keep all of them too. Does anyone else worry about this?

By: Doug Fletcher

Doug Fletcher — Thu, 17 Dec 2009 03:05:53 +0000

Joni I agree with you! I wouldn’t advertise in the yellow pages unless
I wanted to place my business out there for standard contacts. But
having a business that is successfull by word of mouth is best. If I were
needing to place ads the first place I go is my local paper than larger
State paper and than to radio and than to TV in that order because of cost.
You can also get free ad space in papers in different sections. Web based
advertising just doesn’t pay. It’s really hard to find company’s to do that
unless it’s a package deal with a TV ad that directs you to go to a website.
The problem Tv stations are having is that the web is successful in driving people to the stations websites for news updates, short stories, or WX or extended video coverage on a story now the stations want to get viewers back
to watch them because those tv ads pay for running the stations the web
ads don’t drive viewers to the ads like TV does.
Newspapers killed themselves by running free editions on the web when
they should charged up front from the beginging. They are now playing
catch up for lost revenues by laying people of saying ad sales are down.
Well Duh!! This also could have been avoided to agree. By giving package deals
to for both paper and web ads. I case your wondering, I work in the Media
industry I won’t say which. But I have degrees in Fine Arts and Graphic Arts.
My first love has always been the Fine Arts.

By: Joni Johnson-Godsy

Joni Johnson-Godsy — Wed, 16 Dec 2009 04:05:34 +0000

I agree Doug, I do like to have that paper in my hand too, especially because I don’t travel with a lap top (in fact, I don’t even OWN a lap top) and a magazine is a great thing to have in hand while waiting for a plane at an aireport, etc. So there is still some need for printed media, maybe just not enough for it to pay for itself. In the end the almighty $$$ is what decides what will survive and what will not.

I got a call from the local Yellow Pages today asking me if I wanted to advertise my dog training /behavior business in it. First off, this business is WAY more successful then I had anticipated (as far as business goes), so NO, I don’t want to advertise there or anywhere else. But secondly…when is the last time anyone has looked at a Yellow Pages??? I go to the web for everything now. I’m sure some still us the YP but most everyone I know goes streight to the net. So, if I were inclined to advertise, would it be there? Um…no… …Yet another printed media that is falling by the wayside.

By: Doug Fletcher

Doug Fletcher — Wed, 16 Dec 2009 02:33:12 +0000

I don’t think all print media is in denial. I think if you are going to exist
you have to offer both avenues to people. With that said, you must also
charge readers for both avenues as well. The problem the print media
and all others who are struggling is advertising revenue. People are still
reluctant to pay the ad fees to be on the web the print media charges
when they can do it themselves alot cheaper. Print media did kill off
their own clients by charging way to much for ads and still do!
As far as following Julie’s blog and a few other favs. I don’t do much
reading of articles on the net. Anything more than 3 or 4 paragraphs
of substance and I print it off. I hate reading lengthy stuff on the computer
screen. I want to feel the paper in my hands. If my state paper were to
go completely web say goodbye to my subscription.

By: Susan Fox

Susan Fox — Wed, 16 Dec 2009 02:06:16 +0000

It’s all going digital. It’s just a question of how soon and how long the print media will continue to be in denial.

Lots of advantages to web-based publications, but they have start to look forward, not back. Publishing won’t move on to the next thing while they’re still spinning their wheels trying to figure out how to save the last thing.

The embedded energy involved in printing and delivering something as ephemeral as a magazine is not sustainable or justifiable anymore. Especially when all the content for the entire run of a magazine can be available on-line forever, which also saves a heck of a lot of shelf space.

FWIW for any artist living in California- the California Art Club offers critiques a couple of times a year for its members. But a local critique group is a good idea IF you can find the right people.

By: Julie Chapman

Julie Chapman — Tue, 15 Dec 2009 22:11:04 +0000

Marti, I knew about the F&W thing but didn’t realize folks might get 2 of these kinds of emails - they ought to scrub their lists a bit, sounds like.

Joni, interesting analogy. As someone who has showed competitive obedience but really LOVES agility, I’m glad it came along! and now AKC will be welcoming mixed-breeds at performance events, which delights me. (I’m co-chairing a new spring agility trial in Missoula, and we’ll be the first in MT to offer the MB classes).

Print media in general is facing challenges as people switch to reading news online and on their smartphones…but it’s hard to imagine replacing beautiful pubs like Southwest Art - with big gorgeous image reproduction - with a 400×800 pixel screen for access…However, your point is valid - grow and change, or be left behind (and eventually perish).